Using content for advertising is similar to SEO because it uses inbound techniques and links to bring the customer to you.
The difference is simple, SEO focuses on building a two way street via links and content, but is effective because of quantity of qualified links. Content marketing is effective because of its high quality and its ability to create action by establishing a relationship with your audience.
If you publish relevant and engaging content people will notice, and you will become an industry authority regardless of rank meaning that in some instances this could less expensive alternative to SEO.
Doing it right requires staying active, and publishing a regular stream of high quality content. It can be hard to measure and its effectiveness varies, but it can be the determining factor for many customers since it proves that you know what you’re talking about, and provides a ‘real’ life experience.
Some examples on content marketing are: blogs, emails, infographics, white papers and e-books, fliers, video, podcast and social media! It’s a lot but we love to do it! Give us a call!
Slingshot ROAI (Return On Actual Investment)
Years’ worth of data and attribution analysis have left us with the most advance analytics software ever seen(patent pending). Seriously, this data is no joke and will literally impact your bottom line, guaranteed!
So what is Slingshot ROAI?
Simply put, it is an analysis of the lifetime revenue of ALL your campaigns including email, social medias, PPC, PPM, coupons, SMS in one monthly comprehensive report. The best part is….we tie directly into your sales which allows us to make decisions that directly influence your bottom line .
So! So, what? Its 2016, and marketers have never before had the ability to make these types of detailed decisions based on attributions models like we can today! Its about time you benefit!
It’s simple, really. If your spending time and money on multiple campaigns you have to properly track which campaign makes the money and how the others tie into the picture. See the bottom line difference using Slingshot ROA!
Content marketing with us is a project to project thing.
We are eager to please and will always do our due diligences to make sure that we are on point before you see our work. However, everyone has a little editor in them that tends to think of a million and 1 new ways of saying something once they have a deliverable in front of them. We respect that by allowing changes to a reasonable extent.
We are in this together and agree your materials need to capture your voice, so help us out when needed but please be fair and do not take advantage of our lineate policies on copy!
We ask that you pay half down for all projects which is nonrefundable and the other half upon satisfaction. We will make modifications under 100 words for copy issues, otherwise we charge an additional .20c/word. If there is issue other than copy we will allow 2 modifications.